Location: San Francisco, CA, USA

How we met: The Reel team attended our Ocean MBA.

Propeller theme: Ocean Organics

Propeller investment stage: Pre-seed

The Reel team can see through the fog of alt proteins to one of the key unlocks: how you marry both taste and texture. 

• Why we love the founders – John Ahrens, Bev See & Rob Weeks came to our Ocean MBA with a unique story on why alt protein fish couldn’t get off the ground, and a solution from the cardiovascular space for it. They complement each other perfectly and together are driven to make an impact. 
• What’s novel about Reel’s tech – Reel is laser focused on achieving real texture with a new, natural and reproducible approach unlike any we’ve seen. 
• Why we’re excited about this market – We know that the tragedy of the commons will degrade fisheries that cannot be managed or that are cross-national. Cell-based seafood can reproduce the original, without much of the complexities of terrestrial animals. 
• How impactful Reel could be – Replacing some of our largest, most charismatic, keystone fisheries with Reel Foods could help keep our ocean food chains in-tact, protect biodiversity, reduce human rights violations, and avoid GHG emissions. 

Learn more about Reel Foods at https://www.reelfoods.co/